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The White Flag Principle
Editing and redesign of the book ‘The White Flag principle: How to lose a war” + “Black beads\black rhymes”“Black beads\black rhymes”
The project focuses on the theme of
“Dream and its collapse”
The dead sea and all that it symbolizes are presented here as a metaphor for the reality we find ourselves in - a social decline. The vision, the dream, the promise, the sacrifices and the resources invested in the place stand in strak contrast to the neglect, abandonment, dryness and desolation.. the dream is shattered. can we resore the sea? - ourselves? do we want to? are we capable?are we capable?
A collection of various content about punk culture in Israel, from the beginning to the present day.
Index of statuses and comments from the Facebook group “Couples Therapy Confessions - Kan 11” collected alongside images from YouTube videos i found online. The images provide a fresh and intriguing perspective on behaviors within relationships
between partners.
HEL
Branding for a venue that was once a prison for underground fighters in the heart of Jerusalem, at the Russian compound, and has now transformed into a club. A place that accepts the different and the outsiders. A place where music and fashion connect everyone. A safe place that alows you to be who you are without any definitions or judgments, a place of physical and sexual expression.
The history of the place is very important. the club does not forget that it used to be a prison for the underground prisoners. moreover, it is still possible to recognize a lot of signs that remained the jail period in
the club.
Simply Tools
Poster series designed as part of a branding project for
a hardware storehardware store
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Poster design for Neta Aricha short film, created as part of her final project at the Sam Spiegel Film SchoolFilm School
Poster design.
An inter national conference on fashion n kibbutzim,
present as part of holon fashion week.
Photography Portfolio Website
photograpy portfol
photograpy portfol
3D Art
Cinema4D
Cinema4D
I collaborated with pastry chef Mor Gabriel to designa visual identity
for his patisserie and support the
launch of his first Christmas pop-up.
The project included logo design and a range of printed and digital
assets, including Instagram
posts and stories, menu design, and a printed postcard that was
given to customers during the event.
The work focused on creating a clear and cohesive visual language
across all touchpoints, supporting both the brand and the
pop-up experience.
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esigned a new menu for Teder, with emphasis on clear hierarchy, readability, and user-friendly layout.
The menu also includes an illustration of Teder’s iconic building,
adding a distinctive visual touch to the design.
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I led a rebranding process for a ceramic artist,developing a new and cohesive visual identity for the studio.
The project included logo design,
a refined color palette, updated typography, and a set of graphic elements that support the brand language. I also redesigned the studio’s website to align with the new identity, alongside printed materials such as postcards and business cards.
The result is a consistent visual system that reflects the artist’s practice across both digital and physical touchpoints.
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Branding identity for a Boutique Sourdough Bakery
Developed a full visual identity for a boutique bakery specializing in sourdough and handmade breads.
The project included logo design, custom typography, a refined color palette, graphic elements to complement the brand language, as well as static and motion social media posts.
Printed materials were also designed, including business cards and a branded shopping bag, ensuring a cohesive brand experience across both digital and physical touchpoints.
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